- ABOUT ROOTS-
We endeavor to perpetuate the knowledge of the artisan transmitted from generation to generation and exalt Latin American art, as well as the tradition of artisans and their communities; Our goal is to promote responsible consumption, entrepreneurs of Latin American luxury, exclusive and sustainable products, spreading conscious luxury.
Our goal is to promote responsible consumption as a luxury platform for entrepreneurs; promoting exclusive products that share the values of luxury and sustainability.
Luxury goods are rarely just about the product. People do want good design and craftsmanship, and high-quality ingredients and materials. We offer a premium for something more than just that, we value sustainability,conscious consumption, and support of master artisans, artists, designers and entrepreneurs with a responsible process..
- BRANDS -
- PRODUCTS -
SUPER LONG SHIRT
ROOSTER S. BAG
RABBIT S. BAG
GOAT M. TOTE
Meet the Great Masters
René Ángeles Navarro
The greatest expression of popular art
Born in Santa María Ajolopan in the State of México and currently based in Naucalpan, self-taught artisan Rene Angeles Navarro uses red cedar, walnut, and ashwood, among other woods, in creating his painstaking inlay work. He combines elements from antiques with shapes and figures of his own inspiration. “Using antique elements as a point of reference is reflected not only in a harmonious composition but also in the identity of a people, a region, a country.”
Rene’s fine craftsmanship has been the object of numerous awards and prizes. His work was on display in exhibitions of folk art organized by Fomento Cultural Banamexin Mexico and Latin America and has been featured in books of this organization published in 1998 and 2012.
Hilario Alejos Madrigal
The Glaze Ceramic Expert
Hilario Alejos Madrigal has never seen a badly made piece. The enormous quality of his craftsmanship has been constant since he began to model and mold pieces of glazed ceramics at the age of seventeen. In his work, he employs stones for burnishing, wood, and foil; as well as sheet metal cutters, nylon thread, a potter’s wheel, diverse molds, an open-air brick kiln, and an electric, industrial-capacity kiln.
In 1998 one of his works in the form of a barrel cactus appeared on the cover of the book Great Masters of Mexican Folk Art, published by Fomento Cultural Banamex. With this massive dissemination, his creations became known nationally and internationally and he became one of the most sought-after potters in Michoacán.
Camelia Ramos Zamora
The Legacy of Mexican Textiles
Based in Malinalco, a small town a few hours away from Mexico City, Camelia Ramos elaborates magnificent shawls out of 100% cotton thread, dying them with nothing but natural materials, such as cochineal grana, walnut shell, cordelina pomegranate, smoke ink, metal oxide, indigo, lama, and red stick, among others. Her father, Isaac, winner of the 2008 National Prize for Popular Art taught her everything she knows about this craft.
Camelia says that one of the most important days of her life was when her father told her: “I am leaving with the satisfaction of having taught you what I learned as a child with my family. I want you to commit to continuing this legacy”.
Camelia has also been recognized with several awards and has participated in various exhibitions both in the country and abroad, where she has highlighted the art of Mexican textiles with her fine and elegant shawls.
Alfonso and Óscar Soteno
"Each tree of life represents my perseverance towards creating these pieces a greater scale"
Óscar Soteno Elías has his own workshop, where he creates magnificent trees of life. His pieces are the most superb expressions of clay craftsmanship, in which he has managed to develop an enormous variety of unique subject matter, while honing an exquisite, meticulous, refined technique that denotes the degree of skill he has achieved.
Alfonso and Óscar, members of this large family of renowned lineage and of enormous Prestige in Mexico and abroad. They have received hundreds of prizes and awards as some of the country’s most representative clay craftsmen.
The Escudero family
At the highest reaches of the state of Guerrero, in the region known as “La Montaña,” is a remote locality whose very name evokes a unique aroma known worldwide. The fragrance comes from the Wood of the linaloe (Bursera linanoe) tree, and the town is Olinalá, renowned for the remarkable objects made by expert artisans engaged in a centuries-old art. They apply this type of lacquer work to gourds and wood; one of the specialties is laca rayada, a technique of incising and cutting away one layer of lacquer to reveal another in a contrasting color.
The Escudero family’s rayada work is highly renowned in this area and in the entire country. Their pieces are based on six essential animals, all with pre-Hispanic connotations: rabbits, felines (jaguars), birds, butterflies, herons, and deer. Their geometric designs single out their workshops, well-known for the quality and type of decoration they all employ, produced with delight in seeing their magnificent final products.
Meet the Contemporary Masters
Sustainability and Innovation
Marcella Echavarria is a designer and cultural entrepreneur who has dedicated her career to the study of textiles, craftsmanship, tradition and sustainability. She has worked with artisan communities across the globe, from Tibet to San Pedro Cajonos in a quest to preserve and document ancestral techniques as global heritage.
Vintage Sustainable Fashion
Creating combinations with wool, palm, recycled leathers, suede, velvet, old coins, gold foil, silver, feathers, jute laces, and recyclable cotton, hand-painted and embroidered pieces, Mayra Morán has created her signature MAIAHATS (hat design), valuing crafts, design and materials always considering a "sustainable" purpose.
Design & Architecture
Luis Guillermo Pons is an award-winning designer and the founder of Luis Pons Design Lab, an architecture and design firm based in Miami, Florida. He is “interested in design that really speaks to people who want to engage in a conversation with it, design whose ultimate purpose is revealed by the user, design that allows for the possibility of change, design that touches the senses.”
Fashion with a sustainable and ethical focus
Based in New York, Ingrid has developed a unique, limited-edition set of handbags using creative combinations of up-cycled furs and leathers. She approaches fashion with a sustainable and ethical focus. In addition to the up-cycled vintage fur coats, Ingrid uses leathers (embossed cow hide and lambskin only) that come from existing stock; the feathers are sourced cruelty-free and the straps are made with recycled African jewelry and beaded necklaces. All of her bags are handmade locally in New York
RETURNS & CHANGES
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